Redefining the Creative Workspace
In the crowded market of "creative" workspaces, many fail to deliver environments conducive to meaningful work, instead offering distractions and inefficiency. For SPACES to stand out, we identified its unique strength: a "designer mindset" that prioritizes thoughtful, functional design over the unworkable maximalism of competitors.
Our approach re-centered the brand on its core strength—creating brilliantly designed environments for productivity.
The ‘flexigon’
Drawing from the brand's logo we used the shape of the hexagonal logo, adding dimension and expressiveness by seeing it as a moving 3D object. We also used this to inform additional shapes throughout the design, from UI elements to image holding devices.
