IWG, the parent company of global office space brands like Regus and SPACES, sells its portfolio to building owners, landlords, and property developers.

At Fold7, I managed the design output for IWG’s major brands, overseeing projects both within our agency and in collaboration with external partners. I worked on refreshing and adapting their identity to align with a shifting sales strategy. This involved refining the colour palette, graphic elements, and typography.

The work culminated in the IWG “Bible”—a 200-page editorial magazine showcasing the full brand toolkit, including photography, illustration, and typographic treatments.